Smith Development Company LLC

Red Clay & Backbone

Artist Growth • Branding • Merch • Rollout

We help country artists turn songs into a brand, content into fans, and fans into income.

From TikTok strategy and release rollouts to merch, visuals, and fan engagement — we help artists show up with a plan and grow with purpose.

Who We Help
 

Built for country artists who are serious about growth.

If you’re ready to stop guessing and start building — we’re your team

Emerging Country Artists
 
You have songs and talent but need a real plan to grow your audience, build a brand, and turn fans into income.
Independent Artists
 
You’ve been doing it yourself. Now you need strategy, content direction, and merch that matches your sound.
Artists 
 
 
You have music coming and need a rollout plan — content, engagement, merch, and a strategy that builds momentum.
Packages
 

Three packages. One mission: grow your artist brand.

Backroad Starter

$400/mo

Get your foundation right.
Dirt Road Growth

$900–$1,200/mo

Build real momentum.
Headliner Build

$2,000–$3,500/mo

Full artist brand buildout.
How It Works
 

From application to artist growth — here's the process.

01

Apply
 
You have songs and talent but need a real plan to grow your audience, build a brand, and turn fans into income.

02

Discovery Call
 
15–20 minute call. We learn about you, your sound, and where you want to go.

03

Choose Your Package
 
We recommend Starter, Growth, or Headliner based on your stage and budget.

04

Onboard & Build
 
Invoice, agreement, intake form — then we start building your brand, content, and merch strategy.

05

Grow With Purpose
 
Weekly direction, content plans, and strategy that compounds over time.
Merch + Brand Development
 

Your brand is more than your music — it's your business.

We build artist brands and merch lines that turn fans into customers and shows into revenue. Identity, visuals, content direction — built to stand out.

Brand Identity
 
Logo direction, color palette, visual style that matches your sound.
Merch Strategy
 
Concepts, designs, and a launch plan for shows and online.
Content Direction
 
TikTok hooks, reels, captions — content that builds your audience.
Fan Engagement
 
Turn followers into fans and fans into paying customers.
 
How It Works
 

From application to artist growth — here's the process.

Fill out an application and we’ll review your music, socials, and goals.

Built on grit. Driven by real country.
 
Red Clay & Backbone helps country artists build more than songs — we build the brand around the music.
How It Works
 

From application to artist growth — here's the process.

Fill out an application and we’ll review your music, socials, and goals.

Built on grit. Driven by real country.
 
Red Clay & Backbone helps country artists build more than songs — we build the brand around the music.